Social Media Marketing Strategy:
The new business trend for 2020?
What is Social Media Marketing?
Social media marketing is the strategic management, management, supervision and feedback of Social Media in such a way that:
• Enhances the reliability & recognizability of your business or brand.
• Maximum interaction with the common goal is ensured.
But is it that simple?
How with so many different platforms out there will you be able to choose the one or ones that will help your business succeed?
• Start by designing the right Social Media Marketing strategy
To create a successful social media strategy you need to follow a few simple steps:
• 1. Set your goals
The most important and crucial step is to clarify what your expectations are from using social media.
You want to:
- increase the brand awareness of your business?
- promote a new product or service?
- attract an audience to your physical store?
- increase your eshop sales?
In the first place, your goals should be realistic and small. Start by making a plan with the social media your audience uses and create the right content (text, photos, videos).
2. Competition Analysis
Along with creating your strategy, you need to keep in mind the strategy that your competitors are following.
You should consider:
-which platforms they use
-how often they publish their material
-what kind of posts they make and most importantly
-what kind of interaction they have with their audience
This will help you see what the general consumer trend is towards the industry in which you operate.
3. Discover your audience
The content you upload should fully meet the preferences of your target audience.
Define your audience based on specific:
demographic characteristics (age, gender, occupation, income, etc.)
geographical features (region, city, prefecture, country, etc.) and
behavioral characteristics (hours of the day that are on social media, media that they use, if they buy online, etc.).
By effectively segmenting and analyzing your audience, you will be able to create targeted posts and ads.
4. Create attractive content
5. View results and customize
In addition, advertising plays an important role in determining the cost of marketing actions you perform on social media. The well-known sponsors.
Facebook, which has now created a monopoly on the social media market after the acquisition of Instagram, has significantly reduced the impact of organic posts.
The unique content you create will never reach more than 1.2% of the audience that likes your page.